Yumble is the solution to every busy parent who realizes how challenging can be to serve real food on the table for their kids.
Yumble offers a varieety of ready-to-serve recepies that are both healthy and kid friendly.
Choose your meals and they will be delivered directly at your door!
Joanna Parker was finding it challenging to get healthy meals on the table every day. The mom of three kids did not want to turn mealtime into a battle either, struggling to find the balance of meals she felt good about and ones her children wanted to eat and she soon found out others were finding troublesomee to keep up as well.
So, she offered up a solution in one Facebook group she was in: she’d cook for someone else’s children, trying out new and nutritious takes on recipes while all but eliminating cooking time for busy parents. Seven years later, it wasn’t a side hustle anymore but a business that needed to become a brand.
The branding project started from the Yumble heroes: the kids. It was going to be a bit messy, but vibrant and fun.
On the other hand, parents needed to know it was a service that would make their life easier while still offering all the great benefits of a healthy and balanced meal to their kids.
Studio photography with charismatic shots and original character illustrations come together to create a brand system that is vibrant and fun, but most importantly flexible as it needs to work in a multichannel setting spanning across digital to packaging and outdooor ads.
The digital store that makes ordering meals as easy as “one, two, three” offers a practical way for parents to plan their kids’ meal time week in and week out and the user journey has been designed to take the customer from choosing to ordering in less than five clicks, turning simple into effortless.
