Oath Pizza is the place to enjoy a unique pizza crust that’s grilled and seared in avocado oil and topped with humanely-raised, ethically-sourced ingredients.
After gaining momentum during its first three years in Boston, Oath Pizza is now quickly expanding all over the country with a fresh new look and brand pillars.
Businness growth brought the famous Boston pizzeria to expand towards new cities. First stop? The Big Apple.
Positioning was going to be key for Oath Pizza success in the alleys of a city that historically has been competing with the one that arbored the avocado-searead crust.
Oath is not your classic pizza.
The secret of its popularity it’s on the uniqueness of its crust – searead in avocado oil. So why try to blend in when you’re crafted to stand out?
The chefs behind the scenes – or makers as we like to call them – are the center of the revolution.
Partering up with iconic Brooklyn based illustratos Young Jerks, the first seed for a wider rebrading was planted.
Monochromatic, hip and real – a branding that speaks to the younger audience, that has at its heart the maker.
Illustration, scripts and sans-serif fonts come together to communicate with a distinct and memorable voice which translates seameselly into packaging, signage, indoor murals, online and offiline advertising.
