matatalab

Empowered by technology to revolutionise.  

Matatalab is a technology education company striving to provide innovative STEM education solutions to worldwide educational institutions and family.
 
This social media campaign makes the brand mascotte – Matatabot – come to life across the brand’s social media channels in a colourful and fun series of animated and static comic strips.

Technology has reshaped the world and the life we live as time goes by. One of the most powerful tools invented by mankind is the computer. The power of information and computing will become the core driving force of the future of the Internet of Everything.

As the Chinese brand is breaking into the western market, it needs to communicate instantly everything it stands for: learninng can be fun, enternatining and innovative. 

Children nowadays are exposed to technology as early as they are born. However, most of them are just passive users in the advent of technology products such as mobile phones, tablets, and computers. What deep connections and positive interactions should children have with technology?

 

Social media was the first port to welcome Matatalab and an extensive strategy was based around that.

The three-dimentional toys quickly morphed into their own two-dimentional cartoon alter-egos, featuring in daily posts spreading education and celebrating special days.

Additionally, this also served the main goal of buildinng an emotional  connection betwee the children and the toy.

Supported by this notion, a Christmas campaign was also launched alongside the main social media strategy, that focused on giving the Matatatbot a name.

It featured a 15-second video and three animated GIFs to attract parents of small children, and deliver the message ‘education needs to be entertaining’.

 

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